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Mon, 8 June, 2009 |
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Carl Kay co-authors article in Journal of Business Strategy |
Title:
Using design thinking to improve patient experiences in Japanese hospitals: a case study
Author(s):Taisuke Uehira, Carl Kay
Journal: Journal of Business Strategy
Year:2009
Volume:30
Issue:2/3
Page:6 - 12
ISSN:0275-6668
DOI:10.1108/02756660910942418
Publisher:Emerald Group Publishing Limited
The paper seeks to use a case study to describe work by a Japanese qualitative research
specialist with leading office furniture manufacturer to spur innovation in product
development and sales strategy in a newly targeted hospital furniture market. It aims to
show how qualitative research can allow product development and sales teams to accelerate
learning and pace of innovation by providing a window on needs in new market segments from
a customer's point of view.
Purchase the article
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Groundbreaking book on Japan's services sector |
Carl Kay’s book Saying Yes to Japan: How Outsiders are Reviving a Trillion Dollar Services
Market, co-authored with Tim Clark, tells the exciting success stories of 15 foreign
entrepreneurs in Japan’s service sector, where Japan lags behind other industrial nations
in customer focus, flexibility and speed.
The job somehow falls first to foreigners to notice, in a kind of “arbitrage,” that
practices in Japan often lag the norms in other industrialized countries. Foreigners are
leading the way, and the book illustrates how the businesses it portrays may be “weak
signals” of important changes breaking out to the mainstream of Japan’s economy and
society. See the growing acclaim for the book at the book's web site.
Japan’s leading business publisher Nikkei published a Japanese language edition of the book
in Spring, 2006.
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Opportunities in the gaps between cultures |
ACCJ Journal November 2005 [Word doc] Cultural Arbitrage
Cultural Arbitrage
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